Brief History
2004
St James Beauty opened in 2004 on the former site of Greens Foods, a successful vegetarian health food store that had operated for 23 years. After Westminster Council granted a change of use for the building, a dental clinic was added to the business in 2017.
The name of the business changed to EGO Health and Beauty and EGO Dental clinic.
2023
We are based in St James’s Park, close to Victoria and Westminster, London SW1. The clinic is modern and dynamic, supported by a highly qualified and exceptionally experienced team.
EGO Dental Clinic provides a wide range of dental services and treatments to meet all our patients’ oral-health needs. By combining high-quality patient care with up-to-date technology, we are able to treat patients of all ages in a comfortable and relaxing environment.
“Our dedicated and experienced team wish to give an unparalleled level of care and provide you with the clinical excellence”
Why the name EGO?
“Ego” is Latin for “I” or “self,” reflecting our commitment to placing each patient’s individual needs and preferences at the center of everything we do.
At Ego Dental Clinic, our goal is to create an experience where you feel confident, cared for, and valued—empowering you to take pride in your smile and overall well-being. We believe that dental care should be personal, which is why our focus is always on you and what you need to feel your best.
Our commitments to you!
- We aim to provide safe and good quality dental care for all patients
- We provide care that meets your needs and requests
- We aim to make your treatment as comfortable and as pleasant as possible
- We look after your general health and safety while you are receiving dental care
- We follow current guidelines on infection control
- We always examine all of our clients for mouth cancer and inform you if any findings
- We take part in continuing professional development to keep our skills and knowledge up-to-date
- We train all staff in practice-wide work systems and review training plans once a year
- We welcome feedback and deal promptly with complaints
- Every member of the practice is aware of the need to work safely under General Dental Council guidelines.
- We treat each staff and patient with respect and dignity!
- We practice Diversity, Equity and Inclusion every second of the day!
Our secret is PREVENTIVE DENTISTRY
– ” Dr. Charlie Attariani”
Mission
Our mission is to become a leader in small businesses providing dental treatments and beauty under one roof based on excellent customer services, professional excellence and competitive prices in central London area.
Vision
The company visions itself as an ever evolving fast developing business which is staying in touch and abreast with modern techniques and demands of general dentistry, cosmetic dentistry and beauty treatments in years to come with focus on continual professional development and progression.
Values
Our core value comprehend our operating philosophy, and code of conduct that guide us in our day to day activities and choices, and in our collaborations with others.
- Integrity
- Compassion
- Innovation
- Collaboration
- Accountability
- Excellence and Efficiency
- Diversity, Equity and Inclusion
Awards
Please visit our awards page.
