EGO Smile Makeover

At EGO Dental Clinic in Victoria SW1, our multi-award-winning team specialises in bespoke smile makeovers that put your oral health first. A smile makeover is not a single treatment but a carefully tailored plan combining cosmetic and restorative dentistry to help you achieve a natural, confident smile.

EGO Smile Makeover – Transform Your Smile in

We combine the latest dental technology with a family-run ethos of care. From 3D digital scanners, laser dentistry, in-house 3D printing, and precision planning software to pain-controlled electronic local anaesthesia systems, every stage of your journey is designed for accuracy, comfort, and outstanding results.

Recognised nationally for Best New Clinic UK, Best Practice London, Best Patient Care, and Best Dental Team, we are proud to set a standard that blends innovation, artistry, and patient-first dentistry.

Since 2017, we have transformed over 4,000 smiles for patients across Westminster, Pimlico, Chelsea, and Central London.

What is a Smile Makeover?

A smile makeover may include a combination of treatments tailored to your needs:

  • Invisalign® – straighten and align teeth

  • Porcelain veneers or composite bonding – reshape and restore worn or uneven teeth

  • Professional teeth whitening – brighten your smile safely and effectivelyDental implants or crowns – replace missing or damaged teeth

  • Digital smile design – visualise your results before starting treatment

Every plan is designed around your oral health, lifestyle, and aesthetic goals.

Why Choose EGO Dental Clinic in Victoria SW1?

  • Multi-award-winning clinic (Best New Clinic UK, Best Patient Care, Best Team, Best Practice London & UK)

  • Family-run practice with GDC-registered dentists who put patients first

  • Conveniently located near Victoria Station, Westminster & St. James’s Park

  • State-of-the-art technology, including digital scanners and smile design software

  • Focus on long-term health, not just short-term aesthetics

Patient Safety, Risks & Considerations

We believe in honest, transparent advice. During your consultation, we will explain:

  • Veneers may require removal of some tooth enamel and are not reversible

  • Whitening results vary and do not change the colour of restorations

  • Invisalign treatments require time and patient commitment

  • Implants require healing and sufficient bone support

All patients receive a written treatment plan, consent forms, and aftercare advice.

Smile Makeover FAQs

How long does a smile makeover take?
Timelines range from a few weeks (whitening and bonding) to several months (Invisalign or implants).

How much does a smile makeover cost in London?
Prices vary depending on the treatments involved. We provide a clear, written estimate after your consultation.

Is a smile makeover safe?
Yes. All treatments are carried out by GDC-registered dentists following CQC and indemnity standards.

Will my results last?
With proper oral hygiene and maintenance, results can be long-lasting. We also recommend retainers after orthodontic work.

24 hours Online Smile Assessment

Not sure where to start? Send us your smile for a free online assessment.

It’s simple:

  1. Take 2–3 clear photos of your smile (front and side views).

  2. Email them to [email protected]

  3. In your email, tell us:What concerns you most about your smile (e.g. crooked teeth, gaps, discolouration)What improvements you’d like to see (straighter, whiter, fuller, etc.)

Our dentists will review your photos and send you an initial estimate of possible treatments.

Take the first step towards a healthier, brighter, more confident smile with the EGO Smile Makeover.

Before & After Smile Transformations

Patient Reviews – Smile Makeovers at EGO Dental

“I always dreamed of a straighter, brighter smile. Dr. Attariani created a plan with Invisalign and whitening that changed everything. The whole team was so professional and caring. Highly recommend EGO practice!”
— ★★★★★ Samaneh T., Westminster

“My veneers look so natural, no one can tell they’re not my own teeth. EGO Dental explained all the risks and aftercare clearly — I felt safe throughout. Thank you team Ego! Great all round!”
— ★★★★★ Daniel R., Chelsea

“From consultation to final check-up, the experience was world-class. I finally feel confident in photos again.”
— ★★★★★ Maria P., Pimlico

“I had a complete smile makeover with implants and whitening. The results are amazing, but what impressed me most was how much attention they gave to my health and comfort. Thank you Dr.Charlie”
— ★★★★★ James H., Battersea

“I had been researching my veneer treatment in London and found prices varied a lot. EGO Dental offered one of the most affordable options without compromising on quality or care. The procedure was amazing, gentle, and the team explained everything clearly from start to finish!. I’m very happy I chose them. – GREAT VALUE! Highly recommend Dr.Charlie”
— ★★★★★ Sarah S., Clapham

For more information about EGO Smile Makeover please contact our treatment coordinator at [email protected]

A Professional Note on Smile Makeovers & Cosmetic Dentistry – by Dr.Charlie Attariani

*”When considering a smile makeover, dental implants, veneers, whitening, or any other cosmetic dental treatment, it is essential to understand that the treatment itself is only part of the journey. The true success lies in long-term maintenance.

Across the country, many patients invest in cosmetic dentistry but unfortunately neglect the ongoing care that is required to protect and preserve their results. Maintenance is not optional – it is more important than the initial treatment.

For example, veneers require careful attention and tailored oral hygiene routines. Patients should see the hygienist more frequently, follow unique care instructions, and commit to regular professional reviews. The same is true for whitening, bonding, orthodontics, and implants – every procedure has its own specific aftercare needs.

When you plan your treatment, I strongly encourage you to calculate not only the cost of the procedure but also the future budget of maintenance. This ensures your investment is protected, your oral health is safeguarded, and your smile continues to shine for many years to come.”*

— Dr. Charlie Attariani, DMD
Founder, EGO Dental Clinic

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Smile Makeover Consultation

If you would like to find out more about our Smile Makeover treatment, please feel free to contact us.

Located just minutes from Victoria Station, EGO Dental Clinic provides expert Smile Makeover treatment in a modern, welcoming clinic in the heart of Westminster SW1.

British Institute Of Laser Dentistry – BILD

EGO Dental Clinic is an active member of British institute of laser dentistry since 2014.

British Institute Of Laser Dentistry - BILD
Excellent
EGO Dental Clinic4.8
Based on 195 reviews
I have had many treatments with the team at EGO and despite my deep fears of dentists, they have always made me feel comfortable and secure. Charlie has even used a Virtual breathing VR experience to help me relaxed.
They are also always considering your well being during treatments.
I’m extremely happy with this clinic! Everything was excellent and well organized. Dr. Attariani is highly skilled both professionally and technically, and I always felt I was in very safe hands. The entire team is incredibly friendly, attentive, and creates a very welcoming atmosphere.
I visited for dental treatment and also had a tattoo removal done here. Both experiences were outstanding and handled with great care and professionalism.
Highly recommended, everything here is just right!
Golnar, Charlie, and the entire team is kind, helpful and incredibly professional! I have had several routine treatments like fillings done over the past five years there, as well as getting Invisalign. The tools and materials are always top notch, the clinic is immaculate and modern, and they always have a kind word and a smile for you. I could not recommend them more, and I am lucky to have found them!
Response from the owner:Dear Peter,
Thank you so much for your kind and loyal support over the past five years..it truly means a lot to us.

We’re delighted to hear that you’ve had such positive experiences with your fillings and Invisalign treatment. Providing high-quality, long-term dental care in a modern, welcoming environment is exactly what we strive for at EGO Dental Clinic in Victoria, Central London.

Your comments about the team, the clinic, and the level of care are greatly appreciated. We always aim to combine advanced dental materials and technology with a friendly, patient-focused approach.

Thank you again for your recommendation! We’re very grateful to have you as part of the EGO Dental family.

Warm regards,
Team EGO
EGO dental clinic has been taking care of mine and my family dental health for over 5 years. We only had the best care from Dr Charlie and his team.

Whenever I walk in, I immediately feel welcomed by Ewa's warmth at the reception. Dr Charlie really takes his patients' dental health at heart, provides you with detailed explanations and I trust him that he only wants the best for me. I had also a wonderful experience with Dr Golnar, who has always been extremely patient, informative and kind throughout a long process. I would definitely recommend this practice to anyone, you will be in a safe pair of hands.

Thank you very much, Ego dental!
Response from the owner:Dear Irene,
Thank you so much for your continued trust over the past 5 years. It truly means a lot to us that you and your family have chosen EGO Dental Clinic for your dental care. Thank you!

We’re delighted to hear your kind words about Ewa, Dr. Charlie, and Dr. Golnar. Creating a warm, welcoming environment alongside providing high-quality, patient-focused dentistry in Central London is exactly what we strive for every day.

It’s especially rewarding to know that you feel well-informed and cared for throughout your treatment. We always aim to offer honest advice, detailed explanations, and long-term solutions tailored to each patient’s needs.

Thank you again for your recommendation and for being part of the EGO Dental family. We look forward to continuing to care for you and your family for many years to come.

Warm regards,
Ewa Golnar Charlie and the rest of Team EGO
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