EGO Smile Makeover

smile makeover

At EGO Dental Clinic in Victoria SW1, our multi-award-winning team specialises in bespoke smile makeovers that put your oral health first. A smile makeover is not a single treatment but a carefully tailored plan combining cosmetic and restorative dentistry to help you achieve a natural, confident smile.

EGO Smile Makeover – Transform Your Smile in

We combine the latest dental technology with a family-run ethos of care. From 3D digital scanners, laser dentistry, in-house 3D printing, and precision planning software to pain-controlled electronic local anaesthesia systems, every stage of your journey is designed for accuracy, comfort, and outstanding results.

Recognised nationally for Best New Clinic UK, Best Practice London, Best Patient Care, and Best Dental Team, we are proud to set a standard that blends innovation, artistry, and patient-first dentistry.

Since 2017, we have transformed over 4,000 smiles for patients across Westminster, Pimlico, Chelsea, and Central London.

What is a Smile Makeover?

A smile makeover may include a combination of treatments tailored to your needs:

  • Invisalign® – straighten and align teeth

  • Porcelain veneers or composite bonding – reshape and restore worn or uneven teeth

  • Professional teeth whitening – brighten your smile safely and effectivelyDental implants or crowns – replace missing or damaged teeth

  • Digital smile design – visualise your results before starting treatment

Every plan is designed around your oral health, lifestyle, and aesthetic goals.

Why Choose EGO Dental Clinic in Victoria SW1?

  • Multi-award-winning clinic (Best New Clinic UK, Best Patient Care, Best Team, Best Practice London & UK)

  • Family-run practice with GDC-registered dentists who put patients first

  • Conveniently located near Victoria Station, Westminster & St. James’s Park

  • State-of-the-art technology, including digital scanners and smile design software

  • Focus on long-term health, not just short-term aesthetics

Patient Safety, Risks & Considerations

We believe in honest, transparent advice. During your consultation, we will explain:

  • Veneers may require removal of some tooth enamel and are not reversible

  • Whitening results vary and do not change the colour of restorations

  • Invisalign treatments require time and patient commitment

  • Implants require healing and sufficient bone support

All patients receive a written treatment plan, consent forms, and aftercare advice.

Smile Makeover FAQs

How long does a smile makeover take?
Timelines range from a few weeks (whitening and bonding) to several months (Invisalign or implants).

How much does a smile makeover cost in London?
Prices vary depending on the treatments involved. We provide a clear, written estimate after your consultation.

Is a smile makeover safe?
Yes. All treatments are carried out by GDC-registered dentists following CQC and indemnity standards.

Will my results last?
With proper oral hygiene and maintenance, results can be long-lasting. We also recommend retainers after orthodontic work.

24 hours Online Smile Assessment

Not sure where to start? Send us your smile for a free online assessment.

It’s simple:

  1. Take 2–3 clear photos of your smile (front and side views).

  2. Email them to [email protected]

  3. In your email, tell us:What concerns you most about your smile (e.g. crooked teeth, gaps, discolouration)What improvements you’d like to see (straighter, whiter, fuller, etc.)

Our dentists will review your photos and send you an initial estimate of possible treatments.

Take the first step towards a healthier, brighter, more confident smile with the EGO Smile Makeover.

Before & After Smile Transformations

Patient Reviews – Smile Makeovers at EGO Dental

“I always dreamed of a straighter, brighter smile. Dr. Attariani created a plan with Invisalign and whitening that changed everything. The whole team was so professional and caring. Highly recommend EGO practice!”
— ★★★★★ Samaneh T., Westminster

“My veneers look so natural, no one can tell they’re not my own teeth. EGO Dental explained all the risks and aftercare clearly — I felt safe throughout. Thank you team Ego! Great all round!”
— ★★★★★ Daniel R., Chelsea

“From consultation to final check-up, the experience was world-class. I finally feel confident in photos again.”
— ★★★★★ Maria P., Pimlico

“I had a complete smile makeover with implants and whitening. The results are amazing, but what impressed me most was how much attention they gave to my health and comfort. Thank you Dr.Charlie”
— ★★★★★ James H., Battersea

“I had been researching my veneer treatment in London and found prices varied a lot. EGO Dental offered one of the most affordable options without compromising on quality or care. The procedure was amazing, gentle, and the team explained everything clearly from start to finish!. I’m very happy I chose them. – GREAT VALUE! Highly recommend Dr.Charlie”
— ★★★★★ Sarah S., Clapham

For more information about EGO Smile Makeover please contact our treatment coordinator at [email protected]

A Professional Note on Smile Makeovers & Cosmetic Dentistry – by Dr.Charlie Attariani

*”When considering a smile makeover, dental implants, veneers, whitening, or any other cosmetic dental treatment, it is essential to understand that the treatment itself is only part of the journey. The true success lies in long-term maintenance.

Across the country, many patients invest in cosmetic dentistry but unfortunately neglect the ongoing care that is required to protect and preserve their results. Maintenance is not optional – it is more important than the initial treatment.

For example, veneers require careful attention and tailored oral hygiene routines. Patients should see the hygienist more frequently, follow unique care instructions, and commit to regular professional reviews. The same is true for whitening, bonding, orthodontics, and implants – every procedure has its own specific aftercare needs.

When you plan your treatment, I strongly encourage you to calculate not only the cost of the procedure but also the future budget of maintenance. This ensures your investment is protected, your oral health is safeguarded, and your smile continues to shine for many years to come.”*

— Dr. Charlie Attariani, DMD
Founder, EGO Dental Clinic

ego-dental-clinic-team-victoria

Smile Makeover Consultation

If you would like to find out more about our Smile Makeover treatment, please feel free to contact us.

Located just minutes from Victoria Station, EGO Dental Clinic provides expert Smile Makeover treatment in a modern, welcoming clinic in the heart of Westminster SW1.

Free Consultation

British Institute Of Laser Dentistry – BILD

EGO Dental Clinic is an active member of British institute of laser dentistry since 2014.

British Institute Of Laser Dentistry - BILD
Excellent
EGO Dental Clinic4.8
Based on 198 reviews
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Douglas Calabro
3 weeks ago
I had an amazing experience at Clinic Ego. From the very beginning, the whole team made me feel comfortable, well taken care of, and completely at ease throughout the entire process. The professionalism and kindness of everyone involved really stood out. The results honestly exceeded my expectations I’m genuinely so happy with my new smile. It has made a huge difference for me. Whenever I had questions, everything was handled with patience and support, which I really appreciated. If you’re thinking about dental treatment, I truly recommend Clinic Ego without hesitation. They deserve all the praise and 5 stars.
John Woodhall
2 months ago
I have been visiting Charlie and Golnar at EGO Dental Clinic for a number of years now. Them and their whole team are friendly, welcoming, professional and always give the most sound advice. I have had minor to quite major treatments over my time with them and Charlie has been able to 'save' teeth that other dentists have told were not possible. The range of services and treatments on offer are wide ranging and all are carried out to the highest of standards in terms of technical work and hygiene. I would not want to visit anywhere else for any dental work. Thank you
Annie Bobeck Piepkow
3 months ago
I’ve been a patient at EGO Dental Clinic in Victoria, London for several years now, and I can confidently say the level of care and professionalism is exceptional. This is a truly special, family-run clinic led by a husband-and-wife team, and you can feel that personal touch from the moment you walk in. The reception team are always welcoming, organised, and attentive, making every visit smooth and stress-free. The clinic itself is immaculate.. one of the cleanest and most well-presented dental environments I’ve ever seen. The design is modern, calming, and clearly thought through with patient comfort in mind. What really stands out is the advanced technology they use.. it’s unlike anything I’ve experienced elsewhere and gives you real confidence that you’re receiving the highest standard of care. Most importantly, they consistently deliver results. On my recent visit, they solved an issue that had been bothering me, with clarity, precision, and care. Everything was explained thoroughly, and I felt completely at ease throughout. Despite the premium level of service, their pricing remains fair and transparent, which is rare to find in Central London. If you’re looking for a dentist in Victoria who combines clinical excellence, cutting-edge technology, and a genuinely caring approach, I highly recommend EGO Dental Clinic.
Response from the owner:Dearest Annie, Thank you so much for taking the time to write such a detailed and thoughtful review.. we truly appreciate it. It means a lot to us that you’ve trusted us for several years. As a family-run clinic, creating a welcoming, personal experience is very important to us, so your kind words about the team and atmosphere really mean a great deal. We’re also pleased to hear that you felt confident in the care provided and that your recent issue was resolved clearly and comfortably. Taking the time to explain everything and ensure patients feel at ease is something we always prioritise. Thank you as well for noticing the clinic environment and technology.. we’ve put a lot of thought into creating a space that feels calm, modern, and reassuring. Your feedback about our pricing and overall experience is greatly appreciated. Thank you again for your trust and your recommendation.. we look forward to seeing you again soon. Warm regards, Team EGO EGO Dental Clinic
Car Der
3 months ago
I have had many treatments with the team at EGO and despite my deep fears of dentists, they have always made me feel comfortable and secure. Charlie has even used a Virtual breathing VR experience to help me relaxed. They are also always considering your well being during treatments.
Response from the owner:Dear Car Der, Thank you so much for sharing your experience.. it really means a lot to us. We’re especially pleased to hear that we’ve been able to help you feel comfortable despite your dental fears. Supporting nervous patients is a big part of what we do at EGO Dental Clinic in Victoria, Central London, and your feedback is incredibly rewarding. It’s great to know the VR (Virtual Reality) distraction therapy helped you relax during treatment. We use this technology to create a calmer, more positive experience, particularly for patients who feel anxious about visiting the dentist. We’re also glad you felt cared for throughout — your comfort and wellbeing are always our priority. Thank you again for your trust, and we look forward to seeing you again soon. Warm regards, Team EGO
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