Privacy Policy EGO Cosmetics

Effective Date: 2025

Reviewed by: Ego Dental Clinic

Last Updated: 2025

1. Introduction

At Ego Dental Clinic, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, register as a patient, or use our services. We comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and standards set by the General Dental Council (GDC), Care Quality Commission (CQC), NHS, and the Information Commissioner’s Office (ICO), of which we are a registered member.

2. Who We Are

EGO Dental Clinic

Victoria, London

Website: https://www.egodentalclinic.co.uk

CQC Report: https://www.cqc.org.uk/provider/1-3706022448

ICO Registration Number: ZA264542

If you have any questions about how we handle your data, you can contact our Data Protection Officer at:

Email: [email protected]

Phone: 020 7222 4588

3. What Data We Collect

We may collect and process the following personal data:

  • Identity Data: Name, date of birth, gender, NHS number
  • Contact Data: Address, phone number, email address
  • Health Data: Medical history, dental records, treatment plans
  • Financial Data: Payment details, invoices
  • Technical Data: IP address, browser type, and usage data on our website

4. How We Use Your Data

We collect and use your personal data:

  • To provide safe and effective dental care and treatment
  • To manage your appointments and correspondence
  • To comply with legal and regulatory obligations (e.g., GDC, CQC, NHS)
  • To respond to your enquiries and provide customer support
  • For internal clinical audits and quality assurance
  • To process payments and insurance claims

We will only use your personal data when we have a lawful basis, such as consent, contract, legal obligation, or legitimate interest.

5. Sharing Your Data

Your information may be shared with:

  • Other healthcare professionals or specialists when required for your care
  • NHS and healthcare commissioners when necessary
  • Laboratories and suppliers involved in your treatment
  • Regulatory bodies (CQC, GDC) as required by law
  • Third-party service providers (e.g., our IT system and appointment booking software), who are GDPR-compliant

We do not sell or share your data for marketing purposes without your explicit consent.

6. Data Storage & Security

We store your data securely using encrypted digital systems with access restricted to authorised team members only. Paper records (if any) are kept in locked, secure areas. We retain your personal data for a minimum of 11 years after the completion of treatment or, for children, until the age of 25, in accordance with NHS and GDC record-keeping guidelines.

7. Your Rights Under GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of data (where legally permissible)
  • Object to processing
  • Request data portability
  • Withdraw consent at any time (where consent is the lawful basis)

To exercise any of these rights, please contact us directly at [email protected]

8. Cookies & Website Usage

Our website may use cookies to enhance user experience and monitor traffic. You can adjust your browser settings to refuse cookies if you prefer.

9. How to Make a Complaint

If you have any concerns about how we handle your personal data, please contact us directly. If you are not satisfied with our response, you can lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

10. Updates to This Policy

We review and update our Privacy Policy regularly to reflect changes in legal requirements and clinic practices. Any changes will be posted on this page, and where appropriate, notified to you directly.

Addition information:

What Personal Data Do We Hold?

In order to provide you with a high standard of dental care and attention, we need to hold personal information about you. This personal data comprises:

  1. Your past and current medical and dental condition; personal details such as your age, address, telephone number and your general medical practitioner.
  2. Radiographs, clinical photographs and study models
  3. Information about the treatment that we have provided or propose to provide and its cost
  4. Notes of conversations/incidents that might occur for which a record needs to be kept
  5. Records of consent to treatment
  6. Any correspondence relating to you with your GP or other health care professionals

How We Process The Data

Personal data about you is held in the practice’s computer system and/or in a manual filing system. The information is not accessible to the public and only authorised members of staff have access to it. Our computer system has secure audit trails and we back up information routinely.

We will retain your dental records while you are a practice patient and after you cease to be a patient, for at least 11 years or for children until the age of 25, whichever is the longer.

Disclosure Of Information

In order to provide proper and safe dental care, we may need to disclose personal information about you to your GP and other health professionals or any private dental schemes you are a member of. We will not share your data with anyone else without your consent.

Disclosure will take place on a ‘need-to-know’ basis, so that only those individuals/organisations who need to know in order to provide care to you and

for the proper administration of Government (whose personnel are covered by strict confidentiality rules) will be given the information.

In very limited circumstances or when required by law or a court order, personal data may have to be disclosed to a third party not connected with your health care. In all other situations, disclosure that is not covered by this Code of Practice will only occur when we have your specific consent.

Your Rights

You have the right to confidentiality under the Data Protection Act 1998, the Human Rights Act 1998 and the common law duty of confidence (the Disability Discrimination and the Race Relations Acts may also apply).  All of our staff contracts of employment contain a requirement to keep patient information confidential.

You have the right to ask for a copy of all dental records about you. Your request must be made in writing to EGO Dental Clinic. We are required to respond to your request within 40 days.

Thank you for trusting EGO Dental Clinic with your care. Your privacy is our priority.

Excellent
EGO Dental Clinic4.8
Based on 197 reviews
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John Woodhall
I have been visiting Charlie and Golnar at EGO Dental Clinic for a number of years now. Them and their whole team are friendly, welcoming, professional and always give the most sound advice.

I have had minor to quite major treatments over my time with them and Charlie has been able to 'save' teeth that other dentists have told were not possible.

The range of services and treatments on offer are wide ranging and all are carried out to the highest of standards in terms of technical work and hygiene.

I would not want to visit anywhere else for any dental work.

Thank you
Annie Bobeck Piepkow
I’ve been a patient at EGO Dental Clinic in Victoria, London for several years now, and I can confidently say the level of care and professionalism is exceptional.

This is a truly special, family-run clinic led by a husband-and-wife team, and you can feel that personal touch from the moment you walk in. The reception team are always welcoming, organised, and attentive, making every visit smooth and stress-free.

The clinic itself is immaculate.. one of the cleanest and most well-presented dental environments I’ve ever seen. The design is modern, calming, and clearly thought through with patient comfort in mind. What really stands out is the advanced technology they use.. it’s unlike anything I’ve experienced elsewhere and gives you real confidence that you’re receiving the highest standard of care.

Most importantly, they consistently deliver results. On my recent visit, they solved an issue that had been bothering me, with clarity, precision, and care. Everything was explained thoroughly, and I felt completely at ease throughout.

Despite the premium level of service, their pricing remains fair and transparent, which is rare to find in Central London.

If you’re looking for a dentist in Victoria who combines clinical excellence, cutting-edge technology, and a genuinely caring approach, I highly recommend EGO Dental Clinic.
Response from the owner:Dearest Annie,
Thank you so much for taking the time to write such a detailed and thoughtful review.. we truly appreciate it.
It means a lot to us that you’ve trusted us for several years. As a family-run clinic, creating a welcoming, personal experience is very important to us, so your kind words about the team and atmosphere really mean a great deal.
We’re also pleased to hear that you felt confident in the care provided and that your recent issue was resolved clearly and comfortably. Taking the time to explain everything and ensure patients feel at ease is something we always prioritise.
Thank you as well for noticing the clinic environment and technology.. we’ve put a lot of thought into creating a space that feels calm, modern, and reassuring.
Your feedback about our pricing and overall experience is greatly appreciated. Thank you again for your trust and your recommendation.. we look forward to seeing you again soon.
Warm regards,
Team EGO
EGO Dental Clinic
Car Der
I have had many treatments with the team at EGO and despite my deep fears of dentists, they have always made me feel comfortable and secure. Charlie has even used a Virtual breathing VR experience to help me relaxed.
They are also always considering your well being during treatments.
Response from the owner:Dear Car Der,
Thank you so much for sharing your experience.. it really means a lot to us.

We’re especially pleased to hear that we’ve been able to help you feel comfortable despite your dental fears. Supporting nervous patients is a big part of what we do at EGO Dental Clinic in Victoria, Central London, and your feedback is incredibly rewarding.

It’s great to know the VR (Virtual Reality) distraction therapy helped you relax during treatment. We use this technology to create a calmer, more positive experience, particularly for patients who feel anxious about visiting the dentist.

We’re also glad you felt cared for throughout — your comfort and wellbeing are always our priority.
Thank you again for your trust, and we look forward to seeing you again soon.
Warm regards,
Team EGO
T S
I’m extremely happy with this clinic! Everything was excellent and well organized. Dr. Attariani is highly skilled both professionally and technically, and I always felt I was in very safe hands. The entire team is incredibly friendly, attentive, and creates a very welcoming atmosphere.
I visited for dental treatment and also had a tattoo removal done here. Both experiences were outstanding and handled with great care and professionalism.
Highly recommended, everything here is just right!
Response from the owner:Dear T,
Thank you so much for your wonderful review and recommendation.
We’re delighted to hear that you had such a positive experience with both your dental treatment and tattoo removal at EGO Dental Clinic in Victoria, Central London. Providing high-quality dental care alongside advanced aesthetic treatments in a safe, well-organised, and welcoming environment is exactly what we strive for.

Your kind words about Dr. Attariani’s clinical skill and the team’s professionalism truly mean a lot. We always aim to ensure every patient feels informed, comfortable, and in safe hands throughout their journey with us.

At EGO Dental Clinic London, we pride ourselves on combining modern technology, expert dentistry, and aesthetic services to deliver outstanding results tailored to each individual.

Thank you again for your trust.. we look forward to welcoming you back soon.

Warm regards,
Team EGO
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